Ted Dziuba said:

Scalability is not your problem, getting people to give a shit is

From the June 2008 issue of Better Software:

Our task is not producing software; it’s helping our customers finish their work faster. Our job isn’t writing code; it’s giving our customers fast tools to get their jobs done.

After I read this, I just went, “Thank You”. I thought I was the only one who KNEW this.

It’s more important to keep projects as small as possible for as long time as possible.

This comes from the conception that you need to involve everyone in the project from the very beginning like the designer, copywriter, whoever.

This also works when creating a website. SEO specialists tell you keep SEO in mind when creating a site. Designers tell you to keep design in mind when creating a site. Coders tell you to keep code in mind when creating a site. So do I really have to think about everything all at once, or can I just create the site already!